Mobile marketing is about promoting your business through all available mobile channels and this includes mobile friendly websites and the various mobile markets.

More and more people are using their mobile to make purchasing decisions and having a mobile website is a must. Many people are looking for information using their mobiles and statistics show that if they visit a website that is not mobile optimised.

They exit and never visit again. As Google mentioned in one of their latest surveys about mobile: mobile marketing isn’t an option but it’s an imperative for every business.